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Signage is Marketing

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Monday, July 21, 2014

4 Tips on Maintaining Your Sign

Quality signs are an important marketing tool for businesses as they are capable of reaching potential customers 24hrs a day. When purchasing a sign, size, color, text, and location are all important factors in increasing your return on investment. Another major factor in improving your ROI is sign maintenance. Maintaining the appearance and visibility of your sign can be the difference between customers locating your business easily, or giving up the search due to lack of visibility. Below are a few tips on things you can do to maintain the quality and look of your sign. 

1. Calendar Cleaning. A regular scheduled cleaning of your sign will keep it looking new and keep potential customers interested in your business. Clean your sign of any unwanted dirt and grime that happens throughout the seasons to keep your colors bright.  Signs can be easily cleaned by calling a sign company to come out and complete a thorough cleaning and preventative maintenance on your sign.

2. Regular Inspections. Have a regular inspection scheduled with your sign company, engineers in the sign industry are trained to spot potential issues and fix them before they become a problem. Inspectors can check your structure and lamps to make sure you are getting optimal visibility from your sign. Your sign is your year around marketing tool and big investment; make sure it is working for you, not against you.

3. Landscaping. Make sure to keep regular maintenance of your lawn and landscaping. Over-grown shrubs, and grass can affect full sign visibility and keep customers from finding your location. Also, take care of any flowers in your landscape around your sign. Fresh, blooming flowers and landscaping will boost the quality of your sign and make your business more appealing to customers

4. Sign Repair. Do not wait to replace damaged signs, or re-lamp signs that are too dim or blown out. Make a great first impression to customers with quality undamaged signage, that is visible both day and night. Failing to immediately fix damaged signs can decrease the amount of marketing time for your business and potentially make a simple fix a more difficult and expensive fix. Always call a professional sign company to complete inspections and repairs.

Remember to stay up to date with your sign maintenance and increase your marketing dollars. Contact Custom Sign Center at 800-522-2934 for more information on sign repair and maintenance!

By: Chynna K. Bozeman July 21, 2014

Real Estate: 7 Tips for Effective Yard Signs

Real estate yard signs are an essential marketing tool for every agent and every listing. A quality custom real estate yard sign can help drive traffic to your properties and boost brand awareness for your business. Below are 7 tips that will help you determine appropriate design styles and effective color use for advertising properties and marketing your brand. 

1.   Do your research. Invest some time into researching competitors in your market area. Perhaps some of the most well known real estate franchises include: ReMax, Century 21, Keller Williams, and Coldwell Banker. However, take a look into independent Realtors and the colors and styles they use for yard signs. This will give you an idea of what colors you should steer clear of, and also help you to identify current trends in custom yard sign designs. 

2.   Visibility. When determining which colors will best fit your sign and company, remember to consider which color combinations will stand out during the day and during the night. Although most traffic will come through during the day light hours, you do not want to limit yourself to 8am to 7pm. Use color combinations that are easy to read at night to increase your marketing hours.  

3.   Be creative. Color combinations that attract the eye are commonly red/white, black/yellow, and blue/red. Think out side the box and use colors that will jump off the sign and energize your audience. If you must use common colors, try using different shades to differentiate your brand. Two great resource for choosing color combinations are: and  

4.   Don’t be an eye sore. Steer clear of using color combinations that are displeasing to the eye such as a bright green background with purple text, or a white background with light color text (yellow, beige, light blue). Use colors that complement one another and give great contrast for reading, distance, and time of day viewing. 

5.   Less is more. The key is to stand out without looking like a carnival. Using 2 to 3 colors max should give you enough room to be creative and professional. Try using subtle gradient features to your give your sign some style while keeping your brand colors consistent. You can also use color blocking as a great way to highlight important information and add style to your yard signs.

6.   Brand Your Directional Signs. A red and white directional sign that reads OPEN HOUSE can lead people to any listing. The key is to lead them to your listing, your agent, and your brand. Make sure that your directional signs are an extension of your yard signs. If you use color blocking on your lawn sign, add color blocking to your directional signs. This will help make a distinction between your open house listing and others that may be in the same area.

custom sign center template
Example: Branding Real Estate Directional Signs
7.   Be Consistent. No matter which color combination or style you choose for your yard sign, be consistent. When selecting colors find out the RGB or CMYK codes. Provide your printing company with these codes so that they can accurately match your color pallet. Another great idea is to create yard signs that are consistent with your business card design. Keeping the color, style, and font consistent creates brands awareness, brand loyalty, and delivers a more consistent message about who you are as a company.

Before you purchase your first set or your next set of yard signs consider these 7 tips to increase your ROI. Yard signs are a key element to getting your listing seen by potential buyers. No matter which color combination you choose, make the most of your marketing dollars by completing research, being creative, and marketing a consistent message. 

Start advertising your properties today and view our Real Estate Yard Sign Panels at Custom Sign Center! 

By: Chynna K. Bozeman July 21, 2014